Will AI DiscoverY Change OTT Economics Before It Changes CPMs?
- Mar 11
- 1 min read
PR | MAR 2026:
India's advertising market is no longer tentatively digital. It is decisively so. Accordingly to the latest pitch Madison Advertising report 2026, India's overall advertising expenditure is set to cross approximately Rs.1.55 Lakh crore in 2025, and is projected to reach rs. 1.74 Lakh crore by end of 2026.
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