PR | Feb 2026: Will AI DiscoverY Change OTT Economics Before It Changes CPMs?

PR | Feb 2026: India’s Connected TV landscape stands at a pivotal juncture in 2026, with smart TV penetration surging and AdTech innovations unlocking novel opportunities for brands.

PR | JAN 2026: As Connected TV budget continues to rise in India, one question keeps resurfacing inside advertisers organizations: who actually owns the CTV?

PR | Jan 2026: TV has evolved from a passive screen to a personalised ecosystem, turning Connected TV into a powerful gateway for brand discovery.

PR | Jan 2026: Large screens and India’s Young Viewers  India is witnessing the rise of a distinctly young, digital-native generation – children who grow up surrounded by screens, apps and connected to the Internet from their earliest years. Technology is not something added to but rather part of how they learn, have fun, and explore the environment.

PR | Dec 2025: In an exclusive interaction with MI, Harshad Wadivkar, Business Head – Monetization, CloudTV Ads speaks about the newly launched platform and how it is helping brands to target their audience.

PR | Sep 2025: Abhijeet Rajpurohit, COO and Co-founder of CloudTV , shares insights into how CloudTV’s innovative Smart TV operating system and OS-level ad platform are transforming the Connected TV (CTV) landscape in India. With over 12 million devices across more than 250 TV brands, CloudTV leverages first-party data on viewing habits and preferences to empower advertisers with precise, personalized targeting.

PR | Sep 2025: CloudTV, a smart TV operating system, has launched a 3D Ad-Unit on its OS-powered devices, expanding advertising options...

PR | Jul 2025: India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV...

PR | Jul 2025: CloudTV Ads - The new CTV Ads platform includes programmatic advertising features such as Programmatic Guaranteed (PG)...