CTV advertising in India is still an emerging space

PR | Sep 2025:

Abhijeet Rajpurohit, COO and Co-founder of CloudTV, shares insights into how CloudTV’s innovative Smart TV operating system and OS-level ad platform are transforming the Connected TV (CTV) landscape in India. With over 12 million devices across more than 250 TV brands, CloudTV leverages first-party data on viewing habits and preferences to empower advertisers with precise, personalized targeting.

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