Exploration Starts at Home: Smart TVs and India’s Young Viewers

PR | JAN 206:

Large screens and India’s Young Viewers 

India is witnessing the rise of a distinctly young, digital-native generation – children who grow up surrounded by screens, apps and connected to the Internet from their earliest years. Technology is not something added to but rather part of how they learn, have fun, and explore the environment. Unlike earlier generations that experienced technology little by little, these children have grown up instinctively with technology, which influences the patterns of thinking, behaving, and interacting with the world.

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