Our Insights

Explore our resources page to gain valuable insights into connected TV advertising, featuring
press releases, blog posts, and case studies that showcase successful campaigns and latest industry trends.

Blog | Jul 2025: India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart...

Blog | Jul 2025: CloudTV Ads - The new CTV Ads platform includes programmatic advertising features such as Programmatic Guaranteed (PG)...

Blog | May 2025: CloudTV, India’s first certified Smart TV OS (operating system) has announced the new leadership appointment of Mr....

Blog | April 2025: With 8 Million Viewers Watching IPL on Connected TVs in 2024, Brands Are Shifting from Expensive Traditional...

Blog | Dec 2024: The advertising landscape in India has undergone an irreversible seismic shift, with the needle heavily leaning towards...

Blog | Dec 2024: Mumbai: Established in 2017, Cloud TV is a homegrown, bootstrapped start-up dedicated to delivering a premium experience...