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PR | MAR 2026: India's advertising market is no longer tentatively digital. It is decisively so. Accordingly to the latest pitch Madison Advertising report 2026, India's overall advertising expenditure is set to cross approximately Rs.1.55 Lakh crore in 2025, and is projected to reach rs. 1.74 Lakh crore by end of 2026.

PR | FEB 206: India’s Connected TV landscape stands at a pivotal juncture in 2026, with smart TV penetration surging and AdTech innovations unlocking novel opportunities for brands. It has proven to carve a unique identity for itself especially amidst consumers given its compelling formats including 3D ads, interactive overlays, and full-screen HD stories that integrate seamlessly into programmatic environments in the context of premium content.

PR | JAN 2026: As Connected TV budget continues to rise in India, one question keeps resurfacing inside advertisers organizations: who actually owns the CTV?

PR | JAN 206: TV has evolved from a passive screen to a personalised ecosystem, turning Connected TV into a powerful gateway for brand discovery.

PR | JAN 206: Large screens and India’s Young Viewers  India is witnessing the rise of a distinctly young, digital-native generation – children who grow up surrounded by screens, apps and connected to the Internet from their earliest years. Technology is not something added to but rather part of how they learn, have fun, and explore the environment. Unlike earlier generations that experienced technology little by little, these children have grown up instinctively with technology, which influences the patterns of thinking, behaving, and interacting with the world.

PR | Dec 2025: In an exclusive interaction with MI , Harshad Wadivkar, Business Head – Monetization, CloudTV Ads speaks about the newly launched platform and how it is helping brands to target their audience. With a strong passion for digital advertising and media innovation, Harshad is focused on leveraging Cloud TV Ads’ robust platform capabilities to enhance brand visibility and deliver impactful results for advertisers. His professional background talks about his key roles at organizations like Adscholars, Xapads Media, and Mediascope, among others.

PR | Sep 2025: Abhijeet Rajpurohit, COO and Co-founder of CloudTV , shares insights into how CloudTV’s innovative Smart TV operating system and OS-level ad platform are transforming the Connected TV (CTV) landscape in India. With over 12 million devices across more than 250 TV brands, CloudTV leverages first-party data on viewing habits and preferences to empower advertisers with precise, personalized targeting.

PR | Jul 2025: CloudTV Ads - The new CTV Ads platform includes programmatic advertising features such as Programmatic Guaranteed (PG) deals for fixed premium placements, Private Marketplace (PMP) access for curated inventory, and Real-Time Bidding (RTB) options.

PR | Jul 2025: India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV OS brand—entering the connected TV (CTV) advertising space. The company launched a dedicated ad platform backed by programmatic infrastructure and announced a partnership with global sell-side platform, Magnite. The move aims to leverage CloudTV’s installed base of over 12 million devices across more than 250 smart TV brands and provide advertisers access to a new cohort of high-value CTV viewers in India.

PR | Sep 2025: CloudTV, a smart TV operating system, has launched a 3D Ad-Unit on its OS-powered devices, expanding advertising options on connected television (CTV). The company said the new format has the potential to offer a premium viewing experience compared to traditional ad formats.

Blog | April 2025: With 8 Million Viewers Watching IPL on Connected TVs in 2024, Brands Are Shifting from Expensive Traditional Advertising to High-Impact CTV Campaigns

Blog | May 2025: The world of entertainment is changing fast. And 2025 has already proven to be a blockbuster year for CTV (Connected TV) and FAST (Free Ad-Supported Streaming TV) platforms. From rising ad revenues to growing user adoption, all signs point to one clear forecast: CTV advertising is the future. What’s driving the CTV Boom? Let’s face it: people are tired of juggling 5 different OTT subscriptions. In 2025, are more viewers turning to FAST for fresh, binge-worthy content—without spending a single rupee? Some say that viewers are okay with ads if they’re smart, relevant, and give them something back–be it a shopping link, a deal, or a product they actually care about.  What do you think? ... Why CTV Is Winning Hearts (and Marketing Budgets) Bigger Screens, Bigger Impact: Ads on CTV feel cinematic and memorable. Super Targeted: Thanks to smart data, ads are tailored to you. No Scroll Fatigue: Unlike social media, CTV ads aren’t fighting for attention-they own the screen. People are channel surfing again just differently  Addressable TV: Say Hello to Personalized Ads With addressable TV, different households watching the same show can see completely different ads. That means no wasted impressions—only relevant, timely, and engaging ads tailored to the viewer’s interest and demographic What’s Hot in 2025 & Heating Up for the year ahead? CTV Commerce: See a product on screen? Click. Buy. Done. AI-Powered Ads: Dynamic, personalized and oh-so-relevant. Live & Local Content: Regional creators are bringing the fire. Real-Time Analytics: Marketers can tweak campaigns mid-roll. Meet CloudTV: Where Ads Get Noticed We don’t just serve ads-we serve experiences. CloudTV offers: 300+ FAST & Live TV channels 100+ Apps Regional-first UI Smart targeting Want to Be Seen on the Big Screen? Let’s make your ads unskippable-in a good way. Contact Us - https://www.cloudtvads.com/contact | https://www.cloudtvads.com/