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PR | JUNE 2026: FOR IMMEDIATE RELEASE As Connected TV advertising demand surges across India, CloudTV formalises its in-house ads business with senior leadership and a direct-only commitment to every agency and brand partner. Mumbai, June 2026 - CloudTV Ads, the advertising division of CloudWalker Streaming Technologies Pvt. Ltd., today announced the appointment of a dedicated Ad Monetisation Team to meet the rapidly growing demand for Connected TV advertising on its platform. The move reflects the accelerating interest from brands and agencies seeking premium, verified CTV inventory at scale across India's Smart TV ecosystem. With Connected TV viewership and advertiser appetite both climbing sharply, CloudTV is formalising its advertising infrastructure to match the moment - bringing together experienced leadership under a direct, in-house model designed to deliver accountability and performance at every stage of a campaign. "India's CTV advertising opportunity is no longer emerging - it's here. We're building the team and the model to lead it, and we're doing it the right way: directly, transparently, and with full accountability to every brand and agency we work with." - Abhijeet Rajpurohit, COO, CloudTV The newly formalised Ad Monetisation Team brings together over 55 years of combined experience across advertising, media, and the broader digital ecosystem. The team will manage end-to-end relationships with brand clients and agency partners - from campaign planning and inventory access through to execution and measurement. CLOUDTV AD MONETISATION TEAM: • Vijay S. Mamgain - Chief Business Officer, Ad Monetisation • Harshad Wadivkar - Business Head, Ad Monetisation • Kalpit Singh - Regional Manager, Ad Monetisation CloudTV's ad inventory - spanning premium home screen placements and in-stream formats across 4.5M connected screens - is exclusively available through this team. The company's direct-only model ensures pricing transparency, verified delivery, and a single point of accountability for every advertiser. IMPORTANT - A NOTE TO THE MARKET: CloudTV's CTV ad inventory is not available through any ad network, reseller, or third-party intermediary - without exception. All media campaigns must be executed exclusively through the CloudTV Ad Monetisation Team. Any representation to the contrary is unauthorised. Agencies and brands looking to explore CloudTV advertising opportunities are encouraged to connect directly with the Ad Monetisation Team.

PR | MAR 2026: India's advertising market is no longer tentatively digital. It is decisively so. Accordingly to the latest pitch Madison Advertising report 2026, India's overall advertising expenditure is set to cross approximately Rs.1.55 Lakh crore in 2025, and is projected to reach rs. 1.74 Lakh crore by end of 2026.

PR | FEB 206: India’s Connected TV landscape stands at a pivotal juncture in 2026, with smart TV penetration surging and AdTech innovations unlocking novel opportunities for brands. It has proven to carve a unique identity for itself especially amidst consumers given its compelling formats including 3D ads, interactive overlays, and full-screen HD stories that integrate seamlessly into programmatic environments in the context of premium content.

PR | JAN 2026: As Connected TV budget continues to rise in India, one question keeps resurfacing inside advertisers organizations: who actually owns the CTV?

PR | JAN 206: TV has evolved from a passive screen to a personalised ecosystem, turning Connected TV into a powerful gateway for brand discovery.

PR | JAN 206: Large screens and India’s Young Viewers  India is witnessing the rise of a distinctly young, digital-native generation – children who grow up surrounded by screens, apps and connected to the Internet from their earliest years. Technology is not something added to but rather part of how they learn, have fun, and explore the environment. Unlike earlier generations that experienced technology little by little, these children have grown up instinctively with technology, which influences the patterns of thinking, behaving, and interacting with the world.

PR | Dec 2025: In an exclusive interaction with MI , Harshad Wadivkar, Business Head – Monetization, CloudTV Ads speaks about the newly launched platform and how it is helping brands to target their audience. With a strong passion for digital advertising and media innovation, Harshad is focused on leveraging Cloud TV Ads’ robust platform capabilities to enhance brand visibility and deliver impactful results for advertisers. His professional background talks about his key roles at organizations like Adscholars, Xapads Media, and Mediascope, among others.

PR | Sep 2025: Abhijeet Rajpurohit, COO and Co-founder of CloudTV , shares insights into how CloudTV’s innovative Smart TV operating system and OS-level ad platform are transforming the Connected TV (CTV) landscape in India. With over 12 million devices across more than 250 TV brands, CloudTV leverages first-party data on viewing habits and preferences to empower advertisers with precise, personalized targeting.

PR | Jul 2025: CloudTV Ads - The new CTV Ads platform includes programmatic advertising features such as Programmatic Guaranteed (PG) deals for fixed premium placements, Private Marketplace (PMP) access for curated inventory, and Real-Time Bidding (RTB) options.

PR | Jul 2025: India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV OS brand—entering the connected TV (CTV) advertising space. The company launched a dedicated ad platform backed by programmatic infrastructure and announced a partnership with global sell-side platform, Magnite. The move aims to leverage CloudTV’s installed base of over 12 million devices across more than 250 smart TV brands and provide advertisers access to a new cohort of high-value CTV viewers in India.

PR | Sep 2025: CloudTV, a smart TV operating system, has launched a 3D Ad-Unit on its OS-powered devices, expanding advertising options on connected television (CTV). The company said the new format has the potential to offer a premium viewing experience compared to traditional ad formats.

Blog | April 2025: With 8 Million Viewers Watching IPL on Connected TVs in 2024, Brands Are Shifting from Expensive Traditional Advertising to High-Impact CTV Campaigns