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PR | Dec 2025: In an exclusive interaction with MI , Harshad Wadivkar, Business Head – Monetization, CloudTV Ads speaks about the newly launched platform and how it is helping brands to target their audience. With a strong passion for digital advertising and media innovation, Harshad is focused on leveraging Cloud TV Ads’ robust platform capabilities to enhance brand visibility and deliver impactful results for advertisers. His professional background talks about his key roles at organizations like Adscholars, Xapads Media, and Mediascope, among others.

PR | Sep 2025: Abhijeet Rajpurohit, COO and Co-founder of CloudTV , shares insights into how CloudTV’s innovative Smart TV operating system and OS-level ad platform are transforming the Connected TV (CTV) landscape in India. With over 12 million devices across more than 250 TV brands, CloudTV leverages first-party data on viewing habits and preferences to empower advertisers with precise, personalized targeting.

PR | Jul 2025: CloudTV Ads - The new CTV Ads platform includes programmatic advertising features such as Programmatic Guaranteed (PG) deals for fixed premium placements, Private Marketplace (PMP) access for curated inventory, and Real-Time Bidding (RTB) options.

PR | Jul 2025: India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV OS brand—entering the connected TV (CTV) advertising space. The company launched a dedicated ad platform backed by programmatic infrastructure and announced a partnership with global sell-side platform, Magnite. The move aims to leverage CloudTV’s installed base of over 12 million devices across more than 250 smart TV brands and provide advertisers access to a new cohort of high-value CTV viewers in India.

PR | Sep 2025: CloudTV, a smart TV operating system, has launched a 3D Ad-Unit on its OS-powered devices, expanding advertising options on connected television (CTV). The company said the new format has the potential to offer a premium viewing experience compared to traditional ad formats.

Blog | April 2025: With 8 Million Viewers Watching IPL on Connected TVs in 2024, Brands Are Shifting from Expensive Traditional Advertising to High-Impact CTV Campaigns

Blog | May 2025: The world of entertainment is changing fast. And 2025 has already proven to be a blockbuster year for CTV (Connected TV) and FAST (Free Ad-Supported Streaming TV) platforms. From rising ad revenues to growing user adoption, all signs point to one clear forecast: CTV advertising is the future. What’s driving the CTV Boom? Let’s face it: people are tired of juggling 5 different OTT subscriptions. In 2025, are more viewers turning to FAST for fresh, binge-worthy content—without spending a single rupee? Some say that viewers are okay with ads if they’re smart, relevant, and give them something back–be it a shopping link, a deal, or a product they actually care about.  What do you think? ... Why CTV Is Winning Hearts (and Marketing Budgets) Bigger Screens, Bigger Impact: Ads on CTV feel cinematic and memorable. Super Targeted: Thanks to smart data, ads are tailored to you. No Scroll Fatigue: Unlike social media, CTV ads aren’t fighting for attention-they own the screen. People are channel surfing again just differently  Addressable TV: Say Hello to Personalized Ads With addressable TV, different households watching the same show can see completely different ads. That means no wasted impressions—only relevant, timely, and engaging ads tailored to the viewer’s interest and demographic What’s Hot in 2025 & Heating Up for the year ahead? CTV Commerce: See a product on screen? Click. Buy. Done. AI-Powered Ads: Dynamic, personalized and oh-so-relevant. Live & Local Content: Regional creators are bringing the fire. Real-Time Analytics: Marketers can tweak campaigns mid-roll. Meet CloudTV: Where Ads Get Noticed We don’t just serve ads-we serve experiences. CloudTV offers: 300+ FAST & Live TV channels 100+ Apps Regional-first UI Smart targeting Want to Be Seen on the Big Screen? Let’s make your ads unskippable-in a good way. Contact Us - https://www.cloudtvads.com/contact | https://www.cloudtvads.com/

Blog | May 2025: CloudTV, India’s first certified Smart TV OS (operating system) has announced the new leadership appointment of Mr. Harshad Wadivkar as Business Head – Monetisation . This strategic appointment marks a significant step in strengthening CloudTV’s overall business strategy, reinforcing its commitment to growth in the monetisation segment.

Blog | Dec 2024: The advertising landscape in India has undergone an irreversible seismic shift, with the needle heavily leaning towards digital advertising. Led by the world’s highest internet penetration levels and an insatiable demand for online content, digital advertising is steadily gaining more influence in the country than traditional advertising.

Blog | Dec 2024: Mumbai: Established in 2017, Cloud TV is a homegrown, bootstrapped start-up dedicated to delivering a premium experience on affordable smart TVs for India’s growing market. With a mission to democratise content, Cloud TV’s adaptable platform works seamlessly across various hardware, currently powering over 12 million users on six million devices. The platform supports 200 smart TV brands and partners with over 200 content providers and 100 apps, including Prime Video and Jio Cinema, while collaborating with more than 22 manufacturing companies.

Blog | Oct 10, 2023: What we know The advertising industry is currently experiencing a significant boom within the realm of digital marketing. The dynamic potential for branding and product marketing on digital platforms has made online advertisement a preferred choice for companies. Today, Connected TV (CTV) advertising is one of the most dynamic and effective strategies that has emerged in digital advertisement. Connected TV (CTV) advertising is escalating rapidly and poised to grow by 13.2% globally in 2023 to $25.9 billion, as per the article on Insider Intelligence.According to the reports, CTV ad revenues will experience an annual compounded growth rate of 10.4% between 2023 and 2028. In the US CTV advertising forecast calls for 21.2% growth in ad spending this year, 13.2% in Canada, and 9.5% in the UK.As CTV advertising enables advertisers to extend their outreach beyond traditional linear TV, connecting with cord-cutters who opt for streaming entertainment. Within the CTV ecosystem, diverse opportunities exist for ad placements, spanning across content such as TV shows, Movies, Apps, Channels, Live streams and more. Let's gain some more insights on the immense advantages CTV Ads have to offer Advantages of Advertising on Connected TV 1. Precise Targeting Connected TV offers a level of targeting precision that’s the game-changer. Advertisers can tailor their content based on the basis of channels, user cohorts, time of day and much more. This ensures your advertisement reaches the right audience, at the right time, with content that truly resonates. 2. Higher Brand Recall Studies have shown that CTV often leads to higher brand and ad recall, partly due to the fact that many CTV ads are unskippable. This dynamic medium empowers advertisers to forge meaningful connections with their target audience, leaving a lasting & impactful impression. Research conducted on CTV Brand & Ad Recall res - 59% of advertisers said investing in CTV advertising raised their brand awareness. 49% increase in brand engagement, including website and store visit & 25% higher conversion rate 3. Eradicating Ad Fatigue Connected TV offers a streamlined viewing experience, reducing ad frequency compared to traditional television. This means your message stands out, capturing attention without overwhelming viewers with a barrage of ads. 4. Data-Driven Insights for Strategic Decisions Advertisers gain access to analytics including ad impression, fill and completion rates, a first time feature for television advertisements. 5. Immersive & Interactive Content Connected TV supports interactive ad formats, providing viewers with an engaging experience. This fosters a deeper connection between the audience and the brand, resulting in higher levels of engagement and brand recall. Take advantage by creating a combination of banner and video ads to increase campaign impact and brand awareness! Possibilities of Advertising on Cloud TV Ads Cloud TV as a Smart TV Operating System has a wide spectrum of possibilities for running similar ad campaigns and offering advertisers a platform to display and promote their ads/brands to millions of our users with relevant ads to user preferences, age groups, demographics and more. Cloud TV Channels consists of 300+ LIVE / FAST TV Channels and 100+ Apps in a much more significant and impactful way. If you are an advertiser, who wants to display and promote your ads on a connected TV ecosystem, here’s how we can help you achieve the same.Increase the reach and viewership: With 6 million unique users across India, Cloud TV gives your client brand the opportunity to engage with a diverse demographic and reach a wider audience.Increase revenues: Advertisements on our platform are a more customized and cost-effective solution for any advertiser.With our expertise and your ad content, we can help you advertise on connected TV and optimize your marketing efforts. Reach out to us: contact@cloudtvos.comwww.cloudtvos.com Research Source : https://www.insiderintelligence.com/content/connected-tv-ctv-ad-revenue-growth-what-s-behind-surgehttps://www.eskimi.com/blog/ctv-statistics-and-trends